Is it South of Portugal, Spain, Greece ,Cyprus, Turkey or someplace else?
What time of year?
By the way, it takes longer than 3 hours to fly to Cyprus from the UK (4+ hours) and Turkey (e.g 4 hours to Dalaman).
Luga International Malta is about 3 hrs 10 mins from London Heathrow. It's almost as far south as Crete and Cyprus but further west so a lot closer.